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Why are Jelly Babies called Jelly Babies?

Soft jelly sweets shaped like plump babies. The name could hardly be simpler, but the sweets went through two other names before it stuck.

Questions people ask 2 minute read Updated 26 September 2026 2 sources

In this article
  1. Jelly, and babies
  2. Unclaimed Babies and Peace Babies
  3. The name Jelly Babies
  4. Babies with names
  5. A name that caught on
Jelly Babies. Jelly babies, the little baby shaped figure with a round head, arms at the sides and short legs, in red, orange, yellow, green, pink and black.
Jelly Babies in our pick and mix, £1.39 per 100 g. See them in the shop, with every ingredient and allergen. The picture is an illustration.

Jelly Babies are named for exactly what they are: soft sweets made of sugar jelly, in the shape of plump little babies. But the name took a while to settle.

Jelly, and babies

A Jelly Baby is a soft sugar jelly sweet, sold in a variety of colours, shaped like a plump baby. Like most gummy and jelly sweets, it gets its texture from gelatine, which sets into a soft gel. Put the texture and the shape together and you have the name.

Unclaimed Babies and Peace Babies

The sweets were invented in 1864 by an Austrian immigrant working at Fryer's, a Lancashire sweet maker, and were first sold as Unclaimed Babies. Their popularity faded, until Bassett's of Sheffield revived them. By 1918 Bassett's was making them as Peace Babies, to mark the end of the First World War.

The name Jelly Babies

The name itself is older than Bassett's version. In 1885 the Riches Confectionery Company of Duke Street, London Bridge, advertised Jelly Babies, along with other baby sweets called Tiny Totties and Sloper's Babies. At a farthing each they were probably much bigger than today's.

Bassett's stopped making its babies during the Second World War because of shortages, and when they returned in 1953 they were relaunched as Jelly Babies. That is the name that stuck. See what were Jelly Babies originally called?

Babies with names

The babies even have names of their own. Since about 1989 each colour of Bassett's Jelly Babies has had its own name, shape and flavour, from Brilliant, the red strawberry one, to Bigheart, the purple blackcurrant one: see do Jelly Babies have names?

A name that caught on

The name became so familiar that it was borrowed elsewhere. Terry Pratchett named a country in his Discworld books Djelibeybi, a pun on jelly baby, and a sweet called Jellyatrics was launched in 1999 to celebrate what its makers called the Jelly Baby's 80th birthday.

We sell Jelly Babies in our pick and mix.

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Questions and answers

Why are they called Jelly Babies?

Because they are soft sugar jelly sweets in the shape of plump babies. The name is simply a description of the sweet.

What were Jelly Babies called before?

They were first sold as Unclaimed Babies after being invented in Lancashire in 1864, and Bassett's made them as Peace Babies from 1918. Bassett's relaunched them as Jelly Babies in 1953.

Are Jelly Babies supposed to be babies?

Yes. They are shaped like plump babies, and since about 1989 each Bassett's Jelly Baby has had its own name, such as Brilliant, Bubbles and Bigheart.

Sources

  1. Jelly Babies, Wikipedia
  2. Gelatin, Wikipedia

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