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Fizzy strawberry belts

Fizzy strawberry belts are long, flat, strawberry flavoured strips with a sharp sugar coat. They look like jelly sweets, but the recipe is quite different. Here is what goes into them, where the red comes from, and the allergy points to know.

Sweet by sweet 2 minute read Updated 26 September 2026 3 sources

In this article
  1. What is in them
  2. Flour, not jelly
  3. Where the red comes from
  4. Other allergens
  5. Strawberry cousins
  6. In our pick and mix
Fizzy Strawberry Belts. Six flat chewy belts and, red with a white stripe on one face, some lying flat and some loosely folded over, all coated in sparkling sour sugar crystals.
Fizzy Strawberry Belts in our pick and mix, £1.59 per 100 g. See them in the shop, with every ingredient and allergen. The picture is an illustration.

Fizzy strawberry belts are long, flat strips of red sweet, flavoured with strawberry and coated in sugar sharpened with acid. Vidal, the sweet maker, sells them under the name Strawberry Belts, and the retailer The Sweet Store calls them one of its best sellers.

What is in them

The Sweet Store lists the ingredients of Vidal's Strawberry Belts as:

  • Sugar and glucose fructose syrup, the main sweeteners.
  • Wheat flour, which contains gluten.
  • Citric and malic acids, for the sour taste: see what is malic acid in sweets?
  • Palm fat, dextrose and corn starch: see palm oil in sweets
  • Ascorbic acid, vitamin C, used as an antioxidant, and potassium citrates, an acidity regulator.
  • Flavouring and salt.
  • Carrot and blackcurrant concentrates, and the colour E120.

Flour, not jelly

Like rainbow sour belts, these are made with wheat flour rather than set with gelatine: see rainbow sour belts. That makes them different from jelly sweets such as gummy strawberries, and it means they contain wheat and gluten, so they are not suitable for anyone with coeliac disease or a wheat allergy: see wheat in sweets

Where the red comes from

The red comes partly from carrot and blackcurrant concentrates and partly from E120, carmine, a colour made from cochineal insects. Carmine is not suitable for vegans, many vegetarians avoid it, and it may cause allergies: see what is carmine?

Other allergens

The Sweet Store warns that, because of the way its products are handled and made, all of them may contain nuts, peanuts, dairy, soya, gluten, mustard and other allergens: see pick and mix and allergies

Strawberry cousins

For other strawberry sweets, see strawberries and cream sweets and how are strawberry laces made?

In our pick and mix

We sell Fizzy Strawberry Belts by the 100 g. Recipes differ between makers, so the card opens up to show the full ingredients and allergens for the fizzy strawberry belts we actually stock.

Download as PDF

Questions and answers

What are fizzy strawberry belts made of?

In Vidal's recipe, as listed by one UK retailer: sugar, glucose fructose syrup, wheat flour, citric and malic acids, palm fat, dextrose, corn starch, ascorbic acid, potassium citrates, flavouring, salt, carrot and blackcurrant concentrates, and the colour E120.

Are fizzy strawberry belts vegan?

Not Vidal's. They are coloured with E120, carmine, which is made from insects. They contain no gelatine, but carmine means they are not vegan, and many vegetarians avoid it too.

Are strawberry belts gluten free?

Not Vidal's. Wheat flour is one of the main ingredients, so they contain wheat and gluten.

Sources

  1. Vidal strawberry belts, product listing, The Sweet Store
  2. Carmine, Wikipedia
  3. Malic acid, Wikipedia

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