Sour, chewy or soft

Leave out anything with

See all 50 sweets Every sweet and all 14 allergens in one table Up to 2 kg delivered for £3.99 with Royal Mail 48

Why are jelly babies used by runners?

Stand by the route of the London Marathon and you may see people holding out jelly babies. Here is why runners eat them, how they compare with energy gels, and what sports scientists say about sugar on the run.

Questions people ask 3 minute read Updated 26 September 2026 7 sources

In this article
  1. Why runners need carbohydrate
  2. Jelly babies or energy gels?
  3. What is in a jelly baby
  4. Things to know
Jelly Babies. Jelly babies, the little baby shaped figure with a round head, arms at the sides and short legs, in red, orange, yellow, green, pink and black.
Jelly Babies in our pick and mix, £1.39 per 100 g. See them in the shop, with every ingredient and allergen. The picture is an illustration.

At the London Marathon, supporters hold out jelly babies to the runners, and a 2026 report on the race described strangers standing outside pubs with jelly babies and orange slices. The reason is simple: runners on long races are advised to take in carbohydrate, and a jelly baby is an easy way to take some sugar.

Why runners need carbohydrate

Sports scientists recommend taking in carbohydrate during long exercise, and the amount depends on how long the exercise lasts. A 2014 review by the sports scientist Asker Jeukendrup, published in Sports Medicine, set out guidance by duration:

  • About an hour. Even a mouth rinse or small amounts of carbohydrate can improve performance. Carbohydrate is detected in the mouth, and this signal has been linked to better performance.
  • Two to three hours. A single type of sugar can be used by the body at up to about 60 g an hour, and that is the recommendation for this length of exercise.
  • Longer, ultra endurance events. The recommendation rises to about 90 g an hour, but at such high rates the carbohydrate must come from a mix of sugars, such as glucose with fructose, which the gut absorbs through different transporters.

Jelly babies or energy gels?

Energy gels are small sachets of carbohydrate. The sports nutritionist Renee McGregor, writing for the Brighton Half Marathon, says jelly sweets can be used instead of gels and that it is very much down to individual preference. Most gels give 20 to 30 g of carbohydrate, she says, so you would need about five or six jelly babies to match one. She prefers gels herself, because she finds it too hard to chew while running, but has a friend who eats a jelly baby every few minutes.

What is in a jelly baby

A published ingredients list for Bassett's Jelly Babies starts with sugar, glucose syrup and water, followed by gelatine. Sugar, or sucrose, is made of glucose and fructose joined together. Glucose syrup is made by breaking down starch, and the grades used in sweets contain glucose along with maltose and other sugars. So a jelly baby carries more than one kind of sugar: see what is dextrose in sweets?

Things to know

If you are supporting a runner, First Aid for Life's advice for London Marathon spectators is to offer food gently and nothing too large.

We sell Jelly Babies in our pick and mix, by the 100 g.

Download as PDF

Questions and answers

Why do marathon runners eat jelly babies?

For carbohydrate. Sports scientists recommend taking in carbohydrate during long exercise, and Jelly Babies, whose first ingredients are sugar and glucose syrup, are small and easy to carry. A sports nutritionist writing for the Brighton Half Marathon says jelly sweets can be used instead of energy gels.

How many jelly babies equal an energy gel?

Most energy gels give 20 to 30 g of carbohydrate, and sports nutritionist Renee McGregor puts that at about five or six jelly babies.

Are jelly babies better than energy gels?

Neither is simply better; it comes down to preference. Some runners find chewing hard while running and prefer gels, while others like to eat a jelly baby every few minutes.

Sources

  1. A Step Towards Personalized Sports Nutrition: Carbohydrate Intake During Exercise, Asker Jeukendrup, Sports Medicine, 2014 (PMC)
  2. Eight truths and myths about sports nutrition, Brighton Half Marathon, Renee McGregor, 2018
  3. Why this weekend's London Marathon will impact more than just knees, Positive News, April 2026
  4. Top tips for those watching the London Marathon, First Aid for Life, April 2026
  5. Bassetts Jelly Babies 400g ingredients, Chomp
  6. Sucrose, Wikipedia
  7. Glucose syrup, Wikipedia

Keep reading

New sweets and restocks

Sweet news, only when there is something to say.

New sweets in the pick and mix, favourites back in stock and the odd offer. No daily noise, and you can leave in one click.

By type

By flavour, sour, chewy or soft

Suitable for

Sister shops

One basket for all five shops We are linking sweeties.net to our four sister shops. As each one is linked, whatever you have picked here goes with you when you hop over.
0 Basket £0.00
Start your pick and mix