Who owns the famous British sweet makers now?
The names on the wrappers are as British as ever. The companies behind them, mostly, are not.
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Walk down the sweet aisle and it feels thoroughly British: Cadbury, Rowntree's, Terry's, Bassett's, Maynards, Thorntons, Barratt. But most of the companies behind those names are now owned from abroad. Here is who owns what.
Owned from America
- Cadbury, founded in Birmingham in 1824, has been owned by Kraft and then Mondelez International since 2010. See how Cadbury was sold to Kraft.
- Fry's, the Bristol firm that made the first chocolate bar, merged with Cadbury in 1919 and is now a Mondelez brand too.
- Bassett's, founded in Sheffield in 1842 and the maker of Liquorice Allsorts, and Maynards, the wine gum makers, are also Mondelez brands. In 2016 they were merged into one brand, Maynards Bassetts.
- Trebor, founded in London in 1907, whose name is Robert spelt backwards, is a Mondelez brand as well.
- The Mars bar and Maltesers were born in Slough in the 1930s, but Mars has always been an American family firm: see the mystery of the Mars family. In 2023 Mars also bought Hotel Chocolat.
Owned from Switzerland
- Rowntree's of York, the makers of KitKat, Aero, Smarties, Polo and Fruit Pastilles, was bought by Nestlé in 1988. See when Nestlé bought Rowntree.
- Mackintosh's of Halifax, the makers of Quality Street and Rolo, had merged with Rowntree's in 1969, so it went to Nestlé too. Quality Street is still made in Halifax.
Owned from Italy
- Terry's of York, the makers of the Chocolate Orange, passed through Forte, Colgate Palmolive, United Biscuits, Kraft and Mondelez before joining the French company Carambar and Co, which Ferrero bought in 2025. See how Terry's left York.
- Thorntons, founded in Sheffield in 1911, was bought by Ferrero in 2015 for £112m.
Owned from Germany
- Haribo is German, but it has made sweets in Yorkshire for decades. It entered the British market in 1972 by buying Dunhill's of Pontefract, a liquorice maker founded in the 18th century, and it has production sites in Castleford and Pontefract.
Owned by private equity
- Barratt, the brand behind Black Jacks, Fruit Salads, Sherbet Fountains, Dip Dabs, Refreshers and Wham, and Fox's Glacier Mints are made by Valeo Confectionery. Its parent, the Irish group Valeo Foods, was bought in 2021 by the American investment firm Bain Capital for €1.7bn.
Still made at home
Not every famous name has moved abroad. Some are still made where they always were:
- Uncle Joe's Mint Balls, made in Wigan by William Santus and Co since 1898.
- Fisherman's Friend, first made by the Fleetwood pharmacist James Lofthouse in 1865, and still made by the Lofthouse company in Fleetwood, Lancashire.
- Quiggin's Kendal Mint Cake, from the oldest surviving mint cake company, in Kendal.
- Swizzels, the makers of Love Hearts, Parma Violets and Drumstick lollies, still based in New Mills, Derbyshire, where the firm grew from a 1920s market stall in Hackney.
Does it matter?
That is the argument. Critics say that when the owners are abroad, decisions about factories and jobs are made abroad too, and point to the closures at Somerdale, York and elsewhere. Others point out that foreign owners have also invested heavily: Nestlé has spent more than £200m on its York factory since 1988, and Mondelez announced £75m for Bournville in 2014. Either way, it is worth knowing who is behind the wrapper. For Cadbury in particular, see is Cadbury still British?.
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Questions and answers
Who owns Cadbury now?
Mondelez International, an American company split out of Kraft Foods, which bought Cadbury in 2010.
Who owns KitKat and Quality Street?
Nestlé of Switzerland, which bought Rowntree Mackintosh in 1988.
Who owns Terry's Chocolate Orange?
Carambar and Co, part of the Italian Ferrero group since 2025.
Are any famous British sweets still made by the firms that started them?
Yes. Uncle Joe's Mint Balls are still made in Wigan by William Santus and Co, as they have been since 1898, and Fisherman's Friend is still made by the Lofthouse company in Fleetwood.
Sources
- Cadbury, Wikipedia
- Rowntree's, Wikipedia
- Terry's, Wikipedia
- Thorntons, Wikipedia
- Bassett's, Wikipedia
- Valeo Foods, Wikipedia
- Haribo, Wikipedia
- Uncle Joe's Mint Balls, Wikipedia
Keep reading
- Sweet scandals and controversiesHow Cadbury was sold to KraftIn 2010 the American food giant Kraft bought Cadbury for £11.5bn after a hostile bid. How a British institution was sold, and why it still stings.
- Sweet scandals and controversiesWhen Nestle bought RowntreeIn 1988 a dawn raid on Rowntree's of York ended with the Swiss giant Nestlé buying the maker of KitKat, Aero and Smarties for £2.55bn. Here is how it happened.
- Sweet scandals and controversiesHow Terry's left YorkTerry's made sweets and chocolate in York for more than 230 years. Kraft closed the factory in 2005, and the Chocolate Orange is now made in France.
- Questions people askIs Cadbury still British?Cadbury began in Birmingham in 1824 and still makes chocolate at Bournville, but it has been owned by the American group Mondelez International since 2010.
- The people behind the sweetsThe mystery of the Mars familyThe Mars family owns one of America's biggest private companies and almost never talks. A father and son feud, a bar born in Slough, and a hidden fortune.
- Sweet scandals and controversiesWhy Cadbury lost its royal warrantIn December 2024 Cadbury lost the royal warrant it had held since Queen Victoria's day. The Palace gave no reason, but campaigners had pointed to Russia.